Digitalization

Digital workflows that hold up day to day.

AI, CRM, websites and sales processes for hotels and service businesses. Rolled out until they run, not just on paper.

Alex Obertop rolling out digital workflows

Many operations have plenty of tools, but no through-line. An inquiry lands nowhere, ownership is unclear, follow-ups don't happen. Technology that helps no one.

I come from the floor. I know where digital tools actually move something and where they just create work. We roll them out so people can handle them day to day.

No tech sales. I'm not a developer. But I know what a CRM inquiry, a clear follow-up and a through-line website move in the day to day.

What we roll out

  • Websites that guide prospects to the right next step.
  • CRM where every inquiry lands and every owner is clear.
  • Follow-ups that support sales, instead of blocking it.
  • AI that helps with prep, structure and wording.
  • Sales and marketing processes that run end to end.
  • Training the team so the tools get used day to day.

How we roll it out

01

First call: You tell me where it sticks. We see if it fits.

02

Stocktake: What tools exist, what processes, where it breaks.

03

Build: We set up the through-line workflows and test them in the operation.

04

Onboarding: We train the team until the tools get used day to day.

Who it's for

Owners and managing directors in hospitality businesses who have many tools but no through-line. Especially when inquiries sit and follow-up is unclear.

Stay in touch

Let's keep the exchange going.

On LinkedIn, Instagram and Facebook I share what I see in the operation and in my work with businesses. Write to me, comment, or just drop by. Not a one-way street, but a conversation at eye level.

Here are my channels

Book a first call

Let's talk.

Where does it stick for you right now — with your team, your service, or your digital workflows? Let's talk about it.